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| Gina Kushka, the new face of Love Brand & Co.'s women's collection, photo courtesy of Love Brand & Co. |
Last September,
I took a very apropos journey to an area of Chelsea called “The Beach,” where
Love Brand & Co. is backing up style with substance. I met with Oliver
Tomalin, the founder and creative director of the company, who was kind enough
to share his vision with me. (Read the full interview here.) Since 2011, Tomalin has devoted himself to the cause of
elephant conservation, ensuring that five percent of all sales are donated to
charities (Elephant Family, The David Sheldrick Wildlife Trust, and Tusk Trust)
that work towards bettering the situation of endangered elephants through
conservation efforts.
At the
time of my visit, Love Brand & Co. only stocked beachwear for men, but less
than a year on, I am proud to introduce their first bikini range for women. South
African singer-songwriter Gina Kushka is the debuting face of the line and has
attributed the partnership to fate. Due to her upbringing in Africa, Kushka has
been familiar with the conservation and care for animals since she was born.
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| Photo courtesy of Love Brand & Co. |
She began writing her own songs at the young age of 12
and taught herself how to play the guitar and the keyboard. Categorized by an
ambient-come-ethereal electro/pop sound, Kushka will be releasing her first EP
this year. Much like Love Brand & Co.’s laidback vibe and fuss-free
aesthetic, Kushska has been described by Tomalin as someone who is cool and beautiful
without really trying. Thus, it was a “no-brainer” to cast her in the new
campaign.
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| Photo courtesy of Love Brand & Co. |
Borrowing
the same basic designs from the men’s collection, expect six statement-making
block colors from the women’s collection. Oh, and that “Ice White” shade? To
die for with a bronze glow. The bikinis are sophistication at its finest,
available in four main styles and five sizes: 6, 8, 10, 12, 14 (by British
standards).
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| Photos courtesy of Love Brand & Co. |
Tomalin,
ever attuned with the needs of his customers, has designed the bikinis with a
“mix and match” concept in mind. Honing in on the wishes of women everywhere,
Tomalin’s new collection delivers them with what they want, but are usually
unable to find. I can openly attest to this, having tried but failed to
diversify my assortment of bikinis through experimenting with different tops
and bottoms. Indeed, the cool tones of Love Brand & Co.’s line really take
the cake for creating options, as evidenced below in a few examples I have put
together:
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| Photos courtesy of Love Brand & Co. |
Who would
have thought that “fashion for the love of elephants” could look so,
well…fashionable? Tomalin pulls it off by mastering up timeless pieces that
also serve as a reminder of their underlying mission. In the men’s collection,
the shorts’ drawstrings are emblemized with silver tusks and a red screw to
represent the bloodshed of elephants. The women’s collection does much the same
with their bottoms, but in a majestic gold. Giving back to the world in a
positive way is surely the most tasteful accessory of any season and of any
timeframe. Better yet? It never goes out of style.
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| Photo courtesy of Love Brand & Co. |
The
bikinis might be hanging prettily at the Love Brand & Co. boutique, but in
order to do a whole lot of good, they need for you to go and buy them! I have a
feeling you won’t need much convincing when you get there. Guys, make sure you
tag along too! Once you hit the water, your equally lush Love Brand & Co.
ensembles will marry up to stir some poolside jealousy and possibly cause a few
ice creams to drop!
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| Photo courtesy of Love Brand & Co. |
Suit up in bikini
tops for 59 pounds and bikini bottoms for 49 pounds. Whether it's for an exotic island beach, the pool down the road, or just your own backyard, you're bound to be spoiled for choice with Love Brand & Co., and left feeling good regardless of your location. To get your hands on
these effortlessly chic beauties, shop the women’s collection here, surf the rest of the Love Brand
& Co. collection here, or take a
trip to “The Beach” and visit them at their flagship boutique. To keep up to
date with Kushka and her music, check out her website here.
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| Photo courtesy of Love Brand & Co. |
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